Steve Yamaguma
Founder, Design2Market

Founder and president of Design2Market, Steve Yamaguma brings over 22 years of marketing communications experience to the team. A veteran of Silicon Valley, Steve has extensive experience in promoting semiconductor and IT companies in the global market. As a part of the original Intel Inside team, Steve has gained experience in brand development for hi-tech companies and has helped launch branding campaigns for 50/50 Microelectronics, OKI-on-Board, ASAT and IDEC. Steve has been active in the Silicon Valley community having served on various boards including a founding board member of the Japanese American Chamber of Commerce of Silicon Valley and the Silicon Valley Charity Ball Foundation.

Reiko Emmi Sota
President and CEO, Splice International

Reiko Sota is an international business development professional experienced in high technology and other industries. She has special expertise in inter-corporate and inter-cultural negotiation, strategic partnerships and new venture issues, with additional experience in research, marketing, public relations, and customer service. A veteran of US and Japanese commerce, she has improved business practices, expanded markets, and facilitated groundbreaking summits between major corporations like Apple Computer and Symantec.

Ron Nance
President and CEO, The MAX Group

As an alliance partner of design2market, Ron brings over 28 years of experience to the team, producing and directing large scale events and tradeshows for a cadre of Silicon Valley clients, including Triad Systems, Inc., Mattson Technology, Inc, the Computer History Museum, Eklin Medical Systems, Inc., Fujitsu, Korean Air, Silicon Storage Technology, Inc., IntelEvent and many others. He started as an exhibit designer and builder and has since managed literally thousands of show and events for technology companies, domestically and internationally. Recent extensive work in Europe and Asia Pacific has added local construction, set and strike resources to Ron’s worldwide contact list.

Henry S. Olguin
Creative Director

Henry S. Olguin has more than thirty years of experience as a successful copywriter / communicator. The majority of his accomplishments result from his eleven-year tenure as VP and Creative Director for GSD Advertising. While working for the agency and later operating his own creative services boutique, he earned more than 60 awards for advertising excellence, including two Clios and a national Addy. His consummate writing skill has led him to create and produce dual-language radio and television commercials, as well as a wide range of print and collateral materials, for a variety of major clients such as Coors, Sea World and Fannie Mae. While continuing to serve clients with his copywriting and branding capabilities, he has developed seminars on innovation which he has recently facilitated for the Silicon Valley American Marketing Association, Campbell Police Department and the Seattle transit authority, King County Metro. Olguin graduated from the University of California at Berkeley with a degree in Rhetoric.

Chuck Utley
PR and Communications Director, Design2Market

Starting his career on the East Coast, Chuck Utley rose through the ranks to become the Vice President of Rumrill-Hoyt, Inc, a Rochester, New York advertising agency. Relocating to California in the 70's Chuck was a founding partner in the Mountain View agency, Ebey, Utley & Company (later Ebey, Utley, McMannus). Chuck managed account services and communications planning for a wide range of technology, finance and business-to-business clients.