OKI Semiconductor at the Embedded System Conference,
March/April, 2004
Moscone Center, San Francisco

Under the direction and leadership of Mary Morrison, marketing communications manager of OKI Semiconductor, the team of Design 2 Market and Shine Design Trade Show Services took 400 square feet of trade show floor space, and transformed it into a high-tech home to showcase OKI's ARM-based processors.

The theme "Seamless Migration Path" stated OKI's marketing strategy of moving customers from proprietary 8 and 16 bit technology to OKI's ARM-based solutions. OKI Semiconductor's Advantage Microcontrollers are the platform of the future as the overhead circular banner sign added the crowning touch to this year's booth.

Months of planning, strategy and designing preceeded the two days of installation, with the entire marketing team involved in the details of product displays and demos as well as developing the critical messaging to be presented to the booth visitors.

Congratulations to Mary, Alain and team for a great OKI presence at Electronica / Embedded System Conference 2004.

Steve Yamaguma
Design 2 Market

For Pictures from the Show, click here