| Branding and Marketing Communications Workshop. |
| Presented
by Michele Carter at the US-Japan Incubation Center, San Jose. June 5, 2001. |
Yamaguma &
Associates/ |
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| Michele Carter presenting Branding and marcom. | Brand Identity : the qualities and attributes of your company as perceived by the marketplace. |
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| Branding: the active development, reinforcement and promotion of your brand to to the marketplace. |
Branding supports your overall business goals and objectives. |
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Special thanks to Michele Carter for her insights into marketing and branding for technology companies. We all enjoyed the presentation and learned alot. Thanks again to Gretski Lieberman, Chiyokubo-san and the US-Japan Incubation Center. |
For more information on the workshop or future workshops, contact Steve Yamaguma at: sayd2m@aol.com Yamaguma &
Assoc./ Design 2 Market |