The NAAAP Diversity Career Fair presented by Macy’s
The National Association of Asian American Professionals held their Diversity Career Fair 2010 in San Francisco and turned to Design2Market to help promote it. Design2Market developed the “Get an interview. No appointment necessary” campaign to attract attendees to the fair. Through web, email programs, direct mail, advertising and contests, the career fair and the co-located Convention attendance surpassed the targeted goal.