The Do's of Trade Show Exhibiting:

Following are 10 examples of things you should do while hosting a trade show exhibit...

• Prepare 3-6 engaging questions before the show.
• Create the right first impression.
• Encourage visitors to want to spend time with you.
• Be friendly and non-threatening.
• Build rapport.
• Ask questions that stimulate thought and encourage conversation.
• Ask open-ended questions - beginning with who, what, where, when, why or how.
• Relate questions to the industry, product/service and its benefits, or to a specific situation.
• Avoid trite questions, such as: "Can I help you?"; "How are you doing today?"; Are you enjoying the show?"
• Practice, practice, practice.