Branding and Marketing Communications Workshop.

Presented by Michele Carter
at the US-Japan Incubation Center, San Jose.
June 5, 2001.

Hosted by


Michele Carter presenting Branding and marcom. Brand Identity : the qualities and attributes of your company as perceived by the marketplace.
Branding: the active development, reinforcement and promotion of your brand to to the marketplace. Branding supports your overall business goals and objectives.
Special thanks to Michele Carter for her insights into marketing and branding for technology companies. We all enjoyed the presentation and learned alot.

Thanks again to Gretski Lieberman, Chiyokubo-san and the US-Japan Incubation Center.

For more information on the workshop or future workshops, contact Steve Yamaguma at:

YAD2M Creative