Design2Market News Update May 2005

OKI Semiconductor

Embedded System Conference 2005 Working Concepts
Steve Yamaguma
Electronica / Embedded System Conference CMP
Moscone Center, San Francisco
March, 2005

Tradeshow Design Services
US Exhibits

Mary Morrison - Marketing Communications Manager
Alain Dangerfield - PR Manager

  >go to booth photos  

The Making of... "Building Messaging in Your Trade Show Exhibit"

OKI Semiconductor's 20x20 foot booth at the Embedded Systems Conference

Creative Direction, Design
US Exhibits
Oki Semiconductor Marketing Team

Challenge: to create the trade show booth to communicate OKI Semiconductor's message to the marketplace

Solution: larger than life graphics to contrast the "World's Smallest ARM" (chip) with the actual chip glued to the backwall.
A giant magnifying glass mounted on a central tower with a 8x8 ball package projected onto the screen of the magnifying glass - showcasing the new chip package.

Concept Drawings - The World's Smallest ARM - 20'x20' pennisula booth
12' tall mural backwall, 5 demo stations, 10' center tower with Magnifying glass, rear projection, Video display

20' x 20' floor plan to accomodate center tower with video monitor for presentation, demo stations, 12' tall backwall mural with messaging.
Rough sketch of plan with magnifying glass and projection screen atop the center tower.



Concept Drawings


Front elevation
showing tower, demo stations, colors and materials






Magnifying glass







Perspective drawing showing scale and positioning



Hanging Banner

For more information on the development of OKI Semiconductor's 20x20 booth for the Embedded Systems Conference, contact Steve at 408/744-6671 or send an email to:



Online Tradeshow Calendar
Free Tradeshow Planning Guide
Booth Strategies
Sales Strategies

Redback Hits a HomeRun!

For more info contact:

"Oki Semiconductor Exhibit"


Photos of the construction from the exhibit floor
>click here>

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