The Making of... "Building Messaging in Your Trade Show Exhibit"

OKI Semiconductor's 20x20 foot booth at the Embedded Systems Conference

Creative Direction, Design
Design2Market
US Exhibits
Oki Semiconductor Marketing Team

Challenge: to create the trade show booth to communicate OKI Semiconductor's message to the marketplace

Solution: larger than life graphics to contrast the "World's Smallest ARM" (chip) with the actual chip glued to the backwall.
A giant magnifying glass mounted on a central tower with a 8x8 ball package projected onto the screen of the magnifying glass - showcasing the new chip package.

Concept Drawings - The World's Smallest ARM - 20'x20' pennisula booth
12' tall mural backwall, 5 demo stations, 10' center tower with Magnifying glass, rear projection, Video display

	20' x 20' floor plan to accomodate center tower with video monitor for presentation, demo stations, 12' tall backwall mural with messaging.
	Rough sketch of plan with magnifying glass and projection screen atop the center tower.
	Concept Drawings   Front elevation showing tower, demo stations, colors and materials           Magnifying glass detail             Perspective drawing showing scale and positioning

Hanging Banner

For more information on the development of OKI Semiconductor's 20x20 booth for the Embedded Systems Conference, contact Steve at 408/744-6671 or send an email to:
info@design2marketinc.com