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Year 2001 The Year in Review
Welcome! Re-engineered for customer service. ribbon.gif (1684 bytes)

We have just re-engineered our company and our website to provide better customer service and enhance our capabilities. We've also changed our name (Yamaguma & Associates / Design 2 Market is now YAD2M Creative) to reflect the differences in our organization. Please check our our site to see some of the new features that we are offering. If you have any questions, or would like to set up a meeting to learn more about how we can help you market your company product or service, please contact us at: 408/279-0500 or click on "CONTACT" to send us an e-mail.

As we are "working out the bugs on our site" we would appreciate any feedback you might have. Please send your comments to:

Looking forward to hearing from you.

Holiday Greetings!

The downtown SharkByte public art project.
August - November, 2001 Downtown San Jose.

NEW! The current NOVEMBER issue of the San Jose Magazine features a news byte on Mac the Shark, and its designers. Check it out.


Sharkbyte Alumni
The current San Jose State Alumni magazine features 12 alumni artists that participated in the Sharkbyte public art project. Check it out.

Feature: The making of Mack the Shark.

SharkByte Art Auction
March 2, 2002
McEnery Convention Center
San Jose

Check out the 100 sharks to be auctioned for charity.

For more info, go to:


"I drove by Mack the Shark this noon and there was a woman, playing her baby heart out. Too cool."
— Leigh Weimers, San Jose Mercury News

Bergeson Eliopoulos | News/Events - article
Commentary on the SharkBytes


The San Jose Jazz Society sponsored one of the 100 sharks in the downtown for the Sharkbyte public art project. Yamaguma & Associates/ Design2Market create "Mack the Shark" for the Jazz Society, in honor of the spirit of music and jazz and its positive contribution to society.

Mack the Shark is an interactive shark for all ages to "get in the groove" and improvise to the famous jazz tune, "Mack the Knife" (playing instructions are part of the shark decor).

Designers Steve Yamaguma and Janet Lane put the finishing touches on Mack Friday, August 10 for the opening of the San Jose Jazz Festival. Mack can be seen (and played) at 60 S. Market St., downtown San Jose (in front of the San Jose Jazz Society office.

For more info, contact Steve or Janet at


Nifty shark sculptures draw attention of fans and vandals
August 15, 2001

As thousands of people discovered at the very cool San Jose Jazz Festival over the weekend, the arty shark sculptures now dotting the downtown are pretty cool, too. My favorite so far: the Jazz Society's own "Mack the Shark" on Market Street, complete with xylophone on top and instructions on the side that enable even non-musical passersby to pause and play Kurt Weill. And you have to like the self-assurance of such firms as Bergeson Eliopoulos, Terra Law and Hoge, Fenton, Jones & Appel. Yeah, they're lawyers and they sponsored sharks anyway, knowing people would joke about it being professional courtesy.

For Complete Article click here

The San Jose Jazz Festival was a success as usual this year.

This year's program cover was designed by Yamaguma & Associates Design2Market

Check out more of the fun! > SAN JOSE JAZZ>


"The ABCs of creating success on the Internet"

August Workshop - Chin Yao

Chin Yao shares his insights and experiences in building Click2Asia, the leading online portal to Asia.

Contact Steve Yamaguma for more information.

The trials and tribulations of an Internet Start-up.

July Workshop - Mable Yee

Take a ride on the wild side of a dot-com, internet startup, as seen through the eyes of Kiracom founder, Mable Yee. Please contact Steve Yamaguma for more information on this and future presentations. Thank you to the US-Japan Incubation Center.

Branding and marcom workshop at US-Japan BIC

June Workshop - Michele Carter

A fun filled exploration of the business fundamentals of corporate branding with Michele Carter, marketing communications manager.

The do's and the don'ts, from selling Cheerios to Chips.

For more info on this workshop or future workshops, please contact Steve at

Pacific Creations and Yamaguma & Assoc/Design 2 Market presents a Silicon Valley Overview workshop to IT Executives at the JETRO US Japan Business Incubation Center.

Mary Jean Koontz, president of Pacific Creations, and Steve Yamaguma, president of Yamaguma & Associates/Design 2 Market (YAD2M) welcomed over two dozen IT executives from Japan at the JETRO IBI Incubator last month.

The participating companies are looking to create a Silicon Valley presence with an initial office in the Incubator.

As a primer to doing business here in the Valley, a workshop was presented by Pacific Creations and YAD2M to give the executives an overview of the Valley, trends, resources, and what is needed to conduct business here.

The Japan Economic Trade Organization, JETRO, opened its newest business incubator located at the International Business Incubator in downtown San Jose last November. The incubator is focused on helping Japanese, Information Technology companies launch their Silicon Valley offices.

For more information, contact Yamaguma & Associates/Design 2 Market at: 408/279-0500.

111 N. Market St. Suite 705 San Jose, CA 95113
Contact Mr. Takeshi Chiyokubo 408/351-3423


Silicon Valley Charity Ball

The 15th Annual Silicon Valley Charity Ball a Success!

In spite of the downturn in the global and local economy, the private sector community turned out to support this years annual fundraiser. Raising monies for 62 non-profit agencies in the Valley, the Silicon Valley Charity Ball proves again that "Silicon Valley has Heart!".

Click here to find out more information.

The Year 2001 Silicon Valley Charity Ball check presentation awards ceremony.
The Silicon Valley Charity Ball presented 62 non-profit agencies with $1.5M at the Awards presentation on July 25th, at the Sobrato Family Foundation building, in Cupertino.

The 16th Annual Silicon Valley Charity Ball kick off planning meeting, January 14th, 2002.

The next Silicon Valley Charity Ball planning meeting will be held January 14th at the United Way building, 1922 the Alameda, San Jose. Be a part of a dynamic, exciting team to create a dazzling, fantasy extravaganza, the Premier Celebration of Giving in Silicon Valley!

Click here to find out more information

The 15th Annual Silicon Valley Charity Ball Commemorative Poster, now available.

The 15th Annual Silicon Valley Charity Ball Commemorative poster, Irresistibly Italy, is now available. Announcing the upcoming April 21st event at the San Jose McEnery Convention Center, features the theme of the event as well as lists its major sponsors and benefiting non-profit organizations.

Printed by Harbor Printing, the poster is a companion piece to the Pop-up invitation.










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